When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, too? Here are some crucial ways that color can boost your bottom line. Continue reading...

Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more. When that happens, you can look to specialty techniques and processes. Here are five design techniques for when you need something to knock your audience’s socks off. Continue reading...

Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially conscious? Are you the “go-to” destination for people who love adventure? Continue reading...

When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter how well designed, logos need an update now and then. Color trends change. Design styles evolve, and businesses evolve, too. As a result, logos become outdated. If that’s you, maybe it’s time to consider a redesign. Continue reading...

Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where necessary and keep those customer relationships strong. Continue reading...