The New Year is almost upon us! What good things are you expecting in 2023? What are your marketing priorities? Where are you looking to make the most profound investments? Aren’t sure? It’s time to create a marketing plan! Here are seven actionable steps you can take.
Are You Suffering from Marketing-Assumption-itis?
When you design your next direct mail or email campaign, how are you determining how to target your messaging? Are you using data on what your customers look like and how they behave? Or are you making assumptions about them? Too often, we do the latter without realizing it.
Do You Know These 8 Envelope Types?
If you think an envelope is an envelope, you might want to think again. There are many types of envelopes, and each has different benefits for different purposes. Some open on the short side of the envelope, for example, while others open on the long side. Each type has different lengths of flaps and placement of seams that impact its functionality, such as how the envelopes run through inserters or how graphics can be placed.
5 Steps for Finding the Right Target Market
You can have the best product in the world, but your results will be disappointing if you don’t market it to the right audience. Even if you have tons of data on your customers, how do you know they are your best target audience or that you are crafting messaging relevant to them? Get to know them!
How to Use Storytelling in Your Marketing
Guess what? Storytelling isn’t just for movies, books, and TV shows. It’s a powerful tool in marketing, too. When buyers feel drawn to your story, they become more connected to your brand and are more likely to buy. Here are three ways you can incorporate storytelling into your printed pieces.
Incredible Customer Experience Isn’t Just Important — It’s Profitable
Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart? This is where customer experience (CX) becomes so important. Customer experience is more than customer service. It’s everything about how people experience your company, from the direct mail pieces you send to how you handle returns.