Our client Speakeasy Coffee Company and CEO Nelson Floyd explains his deep fascination and commitment to roasting the finest coffee available. Nelson’s a master at his craft, and we highly recommend that you coffee lovers pick up a bag of Speakeasy’s custom roasted coffee and give it a try. We’d love to hear what you think!
We’ve Come a LONG way!
As we grow ever closer to our 100th anniversary of continuous operation, it’s always fun to get a glimpse into our history!
This video from the National Museum of Industrial History in Bethlehem, PA explains how Otto Mergenthaler and his invention “The Linotype Machine” revolutionized the printing and publishing industries in the early part of last century.
PrintWorks was originally founded in 1924 as Bonekemper Typesetting in Lansdale, PA as an independent typesetting firm. The Bonekemper team ran three shifts typesetting newspapers, books and other documents for print companies in the northeast, and was the largest type house outside of a major city in North America at the time.
We had two of these machines until 2001 when our last hot type client, a greeting card company, ceased operations. We typeset thousands of lines of these hot metal slugs each year during the Christmas season until the technology was replaced by digital printing in the early 2000’s.
We’ve seen a lot of change through the years, and we have come a LONG way! We embrace change and understand that we must continually adapt to the ever changing needs of the marketplace.
Equipment and technology comes and goes but there is one thing that never waivers: our commitment to you, our customer. A simple commitment reflected in our mission statement:
We deliver creative Print & Marketing Solutions that make our clients successful. We keep our promises, provide creative solutions, and achieve our client’s goals.
Read more about our Mission, Vision and Values on our website: PrintWorks Values
In the meantime, enjoy learning a little about what makes our business so cool!
Blueberry Bread Pudding – January featured recipe
January Recipe card
Bread pudding is a dish with very old roots. It evolved as a use for stale bread. Cooks from many cultures throughout history have been loathe to waste stale bread, so they invented many dishes, both savory and sweet, to utilize it.
Today, bread pudding is still made, but its current forms tend to be far more luxurious than their humble origins. Modern bread puddings often utilize fresh, gourmet breads such as brioche, and include expensive ingredients such as vanilla beans, bourbon, Gruyere cheese or pecans. Sweet bread puddings may be served with a variety of sauces.
Give our yummy recipe a try, then post the results!
Or submit one of your favorites to share.
We’d LOVE to hear what you think!
Delicious Desserts
Welcome to the most delectable page in all of print!
Check back here every month in 2019 to get our delicious dessert recipe of the month.
We hope you have the opportunity to try some of them, share them with your friends and if you do – feel free to post about it on our Facebook, Twitter or Instagram sites!
Just another way we can bring a smile to our clients’ faces!
Enjoy!
Personalization: Why It Works
Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the mailbox, companies are personalizing their communications to address who their customers are and what their customers need.
Are you capitalizing on those opportunities, too?
How to Use a Clear Call to Action to Convert Customers
Have you ever wondered how lion tamers keep wild cats nearly three times their size at bay?
While methods have evolved over the years, traditionally lions were subdued by three tools: a whip, a stool, and a handful of tasty snacks. While the whip or snacks make sense, perhaps you wonder why a stool was used (instead of a sword or a flame, for example)?
How can a small piece of furniture intimidate the king of all cats?
The truth is, the lion is not afraid of the chair, he’s confused by the multiple points on its legs. Cats are single-minded creatures, and the bobbing points of the chair legs confuse the lion into a less focused state. When the lion loses its train of thought, it is distracted from the instinct to pounce on a weaker opponent.
Muddled Communication Can Paralyze Your Prospects
Ever try to rush your kids through breakfast and get stuck at the cereal cupboard?
As they browse a shelf of eight boxes, they slump and groan: “There’s nothing to eat!” What started as a hurry-up turns into a traffic jam. You vow that next time, you’ll only offer toast and Cheerios.
When we don’t give customers a simple, singular call to action, they may also fall into decision fatigue.
Does your website or your print materials overwhelm customers with possibilities?
Psychologist Sheena Iyengar, a professor at Columbia Business School, co-authored a study that showed significantly more conversions happened when shoppers had fewer options. In her example, shoppers had to choose from a display with six different flavors of jam versus a display with 24 different flavors of jam. How did they compare? The conversion rate for the six-flavor table was 30%, while the 24-flavor table was only 3%.
Analysis can lead to paralysis!
What about your method for calling prospects to action? Does your advertisement ask them to commit to a 30-day trial AND use a customer discount code DURING a selected 14-day window? Does your podcast ask people to share with a friend, AND subscribe, AND download previous episodes (all in one breath)?
Perhaps you need to take a step back and use these three evaluation tools:
1. Know Your Main Goal
When you ask people to do several tasks at once (like visiting your website and joining your e-mail list), you’ve probably overshadowed your main goal with several smaller goals.
Focus on one main goal for customer conversion, and use customer loyalty programs down the road to call customers to greater steps of engagement or loyalty.
2. Test Action Statements in Advance
If your communication is a mist in the office, it’s probably a fog on the streets. To determine which CTAs are crystal clear, run some A/B tests with sample customers and find out which ones are generating momentum.
3. Pack Some Punch
Start call to action statements with a strong command verb, like buy, shop, order, subscribe, or win. Use concise phrases that build enthusiasm.
Which of these CTA statements excites you more? “Consider many of our 200 exciting destination possibilities,” or “Plan your dream vacation today!”
Keep things sweet, simple, and customer-focused. Once they take the bait you can always present them with more!