Nurturing Leads from Every Angle

When it comes to successfully nurturing leads from your marketing efforts, we already know the importance of staying on top of email with potential clients. Email is a great way to stay in touch with customers, reach out to them periodically to see if or when they’re ready to buy, and even just to send them up-to-date information about your company. While email is undoubtedly a useful tool in the world of marketing, it isn’t the only way to successfully turn a lead into a sale. Here are a few other tools you should keep handy as you work to nurture new leads.

Understand who your customers are and where they are in their buyers journey.

A buyer’s journey includes all the research and decision-making steps they take as they prepare to buy a product.

Some customers are just starting out.

They’re looking for general information about their options and what factors they should be considering.

Continue reading...

6 Steps to Customer-Centric Content

Sometimes business owners become ingrained with a laser-like focus on their business.

They swell with pride and boast about their newest and most exciting new product or service.

But unfortunately, this is a business-focusd approach.

Continue reading...

Display Your Core Values Through Marketing

The core values that you have chosen to represent your business play a vital role in almost every decision you make.

Many people fail to realize that those core values must play a large role in your marketing as well.

Continue reading...

« Older posts

© 2016 PrintWorks Blog

Theme by Anders NorenUp ↑