The New Year is almost upon us! What good things are you expecting in 2023? What are your marketing priorities? Where are you looking to make the most profound investments? Aren’t sure? It’s time to create a marketing plan! Here are seven actionable steps you can take.
If you think an envelope is an envelope, you might want to think again. There are many types of envelopes, and each has different benefits for different purposes. Some open on the short side of the envelope, for example, while others open on the long side. Each type has different lengths of flaps and placement of seams that impact its functionality, such as how the envelopes run through inserters or how graphics can be placed.
Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart? This is where customer experience (CX) becomes so important. Customer experience is more than customer service. It’s everything about how people experience your company, from the direct mail pieces you send to how you handle returns.