If you are like many people, you may be wondering about the best way to celebrate the holidays this season.
As the world grapples with COVID-19, everyone will be making adjustments. This includes families, businesses, and even brands.
What will the 2020 holidays look like? And how will you adjust your sales and marketing plans accordingly? Agile marketing requires you to anticipate customer needs now and pivot to the demands of this new season.
Need inspiration? Here are just a few ideas about how to market your business this year.
1. Spread Out the Sales
Black Friday, one of the biggest shopping days of the holiday season, is seeing the biggest change this year, with many major retailers like Target Corp., Walmart Inc., Macy’s Inc., and others instead hosting month-long sales and online initiatives to offer their customers safer ways to shop.
In particular, Target’s “Black Friday Now” initiative offers four weeklong sales, starting with a focus on electronics, then kitchen items and floor care, then electronics apparel and beauty, and then ending with deals on toys, kitchen items, floor care and electronics. The deals also qualify for the retailer’s Price Match Guarantee, where shoppers can request a price adjustment on any item between Nov. 1 and Dec. 24.
2. Push Local Pleasures
Since people are traveling less, consider how you can offer a hometown experience that is both safe and special.
In some communities, local businesses are banding together to compile curated boxes tailored to specific buyer personas. For example, a coffee box might feature a mug, a book, a pair of cozy socks, and several specialty roasts from 3-4 local businesses. A foodie gift box might include a few baked goodies with several gift cards for specialized, private dining experiences in your neighborhood.
Whether you offer a retail item or an unforgettable outing, today is a great time to put your community on a pedestal!
3. Offer Early Shopping Incentives
When people want to avoid the rush, offering freebies can tip them toward your business.
Can you build a unique stocking stuffer to go with each purchase? Or offer a fun experience with grab bags or surprise items they can purchase at a discounted rate for unwrapping at home? From BOGO specials to free shipping, make it worth their while to buy early!
4. Make Returns a Snap
With so much uncertainty this year, people will be craving extra assurance.
How do you publicize your return policy? Make things as simple as possible and spread the word far and wide. If you have a retail space, post it on your wall, your front counter, your cash register, or on customer receipts or purchase inserts. On your website, spell it out on a page and make sure that links to that page are visible on the home page. Add it to your flyers, social media pages, or anywhere you can assure clients you’ve got their back.
5. Add Custom Packaging to Brighten the Mood
Whether it’s getting the mail each day or unwrapping a customer appreciation gift, the ”unboxing” process has become a critical part of the customer experience.
Around 45% of surveyed people say they were more excited about receiving their order when it included customized wrapping. Be creative and colorful to make this season merry and bright!
Tis the Season to Set Yourself Apart
Want to increase the emotional attachment customers have to your business?
From a dash of color on your envelope to a custom print piece, holiday pizazz can be a part of any business budget. If you’d like to chat about options, give us a call!
For other informative ideas to reach your customers in these new and challenging times: Advertising During the Pandemic – 5 Strategies and others!