Sometimes business owners become ingrained with a laser-like focus on their business.
They swell with pride and boast about their newest and most exciting new product or service.
But unfortunately, this is a business-focused approach.
An approach that only focuses on promoting the features or specs of a product and making sure you are well aware of how the new product or service is the best of the best.
Here in lies the rub as they say.
While showing off your new product may seem like a good approach, customers don’t necessarily want to hear about your business.
They’d rather hear about how your company will help THEM.
They’re more concerned that you understand their needs and are offering a solution to address it.
So here’s where customer-centric writing and promotion comes in.
Instead of writing with the focus on you and your business, stand out from the crowd by thinking about how your new product or service will benefit your customers.
Writing with your client in mind demonstrates that you understand their needs and want to help them achieve their goals.
Writing with empathy creates better connections and improved communication, with happier outcomes.
Happy customers become your business’s greatest fans.
So how do you shift your perspective to be more customer-centric?
6 simple steps:
1. List at least 3 to 5 main features of your business.
2. Now rearrange the list and start at the top with your most important features.
3. Then select the first feature, and find what out what that feature means to your customer.
For example, if you are in the tire business, and one of the features is that you’re within walking distance of a mall, then you might put “location” on your list.
4. Take a step into your customer’s shoes.
What does your location mean for them and how will it solve their problems?
In this case, the benefit is they can drop off their car, shop, have lunch, or meet a friend instead of sitting in a dull waiting room.
5. Continue onto the next feature you listed and go through the same process.
Rinse and repeat with the rest.
If you’ve never looked at your business this way before, it’s likely that you might not be sure of what your customers do want and need.
How can you find out? That’s where tip #6 comes in.
Even if you’ve been in business for a while and think you know the needs of your customers, it’s good to refresh your viewpoint.
6. Pay attention to the questions they have and ask them for more information about what they’re trying to do.
But most importantly, don’t assume you know what they want, find out by talking to them.