When it comes to great print marketing, high-quality images can make all the difference. Since most people today have a smartphone they use for taking pictures rather than a digital camera, here are do’s and don’ts for taking better pictures with your iPhone.
Direct mail offers results that other channels just can’t match. Have you ever wondered how to create winning direct mail campaigns?
According to a recent study, direct mail has a response rate as high as 9%. However, there are always ways to engage your audience better and improve your mailers’ effectiveness. These methods below catch your recipents’ attention and increase the chances that they’ll read and respond to your direct mail piece.
Achieve Print Perfection with this Pre-Printing Checklist
Haste is the enemy of achieving perfection in print.
Have you ever rushed out the door and slipped on an icy sidewalk? Or made a hasty decision in traffic that cost you loads of energy in the long run?
Accidents happen when we hurry, and that’s true in both life and work. In project management, sometimes people fail to allow adequate time for extra details or unexpected delays. As you draw close to a marketing deadline, errors are made, and important details are overlooked.