Email Problems
We apologize for the inconvenience. Our Email Server is having some technical problems.
Our IT squad is working on solving the issues as soon as possible.
Please give us a call if you need to contact us. 215.721.8500
Brochures: An Incredibly Effective Marketing Tool
Sometimes things become trends for a reason. Case in point: brochures. Brochures are still incredibly effective marketing tools. Why?
Because Brochures Have Versatility to Spare
Brochures are the perfect supplementary tool to give to someone to clue them into more information about your product or service WITHOUT having to rely on the internet. Did you just come across someone at a trade show or other event? Give them a brochure. Did you just have a walk-in that you weren’t expecting but don’t have time to dive into the deep details you need to make a sale? Give them a brochure.
How to Spot a Cheap Logo Design
1 – It’s Overly Complex
2 – It Lacks Versatility
3 – It’s Derivative
4 – It’s Forgettable
5 – It’s the ‘Wrong’ Color
6 – It’s Brand-Inappropriate
•Balance
•Proximity
•Alignment
•Repetition
•Contrast
•Space
Leading Like a Pro
Creating a print project that pops takes more than having the best printer on the block. It also requires stellar design and text that is well thought-out and easy to read.
Have you ever wondered how those professionally designed print pieces look so incredibly clean-cut and crisp? To get that clean, easy-to-read look, professional designers make use of the big three in typography: leading, kerning, and tracking. Although all of them are important, leading can make or break a design.
Trade Show Do’s and Don’ts
ETIQUETTE TIPS FOR TRADE SHOWS
The most important part of any trade show or business event is how your staff presents themselves to potential buyers. Here are a few etiquette tips for trade shows and other business events:
Printing Considerations for Envelopes
An envelope can be so much more than simply a covering of some sort for your correspondence. The right envelope can instantly convey a wealth of ideas before its intended recipient even opens it up. The next time you’re working on choosing the right envelope for your marketing, keep the following considerations in mind.