With the oldest of Generation Z graduating college and entering the workforce, it’s time to set your sights on this powerful consumer demographic.
Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen Z is actually very nimble, engaged, and unique.
Please watch the following video to learn of the steps we’re taking to keep our staff and community safe during this trying time.
Thank you for hanging in there with us.
-The PrintWorks Family
To our Valued Customers and Vendor Partners,
Our hearts and prayers extend to all who have been affected by the COVID-19 outbreak.
The PrintWorks Team is focused on the health and wellbeing of our employees, customers and vendors. We strongly support the efforts of local health officials and government leaders working to contain the spread of the virus, and have implemented these precautions throughout our operation:
Just what is a targeted touch campaign?
Well, is your company looking to make more money, while improving its bottom line? While it’s always important to acquire more customers, it’s additionally crucial to woo your existing ones. According to Bain & Company, a 5% increase in customer retention correlates with a 25% increase in profits or more.
In today’s competitive economy, data-driven, personalized marketing holds a powerful influence. However, is it necessary to your company’s overall goal? Isn’t it easier to mail generic offers at a lower cost, yielding the same results?
For our next Client Spotlight, I took a trip to Fort Washington to visit the office of Starfield & Smith, PC, Attorneys at Law. Upon stepping into the office, I was greeted with warmth and professionalism, which has fostered the long and strong partnership between PrintWorks and their firm. We have had the honor of working closely with the firm since their inception. Marty designed the iconic logo, and we’ve handled all printing materials from smaller giveaways to phone wallets and letterhead.