JOIN OUR CREATIVE TEAM – Printworks & Co., Inc. is looking for a Graphic Production Artist to join our talented team. The ideal candidate will have a minimum of 2 years recent experience working as an in-house prepress tech, taking client files and making them print ready. You must have good written and verbal communication skills and full working knowledge of the following programs: Adobe Acrobat Pro, Illustrator, Photoshop and InDesign. We also utilize PitStop and Distiller. We offer competitive wages, benefits and profit sharing.
More and more businesses, both large and small, are realizing the importance of targeted mailing lists in their marketing campaigns.
It’s crucial to the company’s survival to be able to create niche marketing materials but more importantly, to be able to get those materials in the right hands.
In a time when we are bombarded with emails and digital marketing every day, mail can be used to recapture your audience and give your business a competitive edge.
Just like that excitement you feel when receiving handwritten notes or letters of encouragement, a well-timed postcard can be a great way to surprise your customers, while offering tips, coupons, or discounts to encourage their next purchase.
Marketers are told time and time again that to capture a lead, persistence is key.
But no one likes to be overloaded with marketing materials.
It’s overwhelming and off-putting.
Though quantity may be important in effort to keep your brand at the forefront of their minds, contacting perspective clients too often can give the wrong perception of your company.
How often are we told that our brand is essentially everything in the business world?
It’s usually the very first encounter that most customers will have with your business.
And when trying to establish a solid relationship with those people, your brand is your main connection to them.
If it sells, than it must be creative.
David Ogilvy, a legendary designer and author, says that is the very first rule for designing direct mail.
But how do you know what sells?
Here are 5 tips to keep in mind when you design your next direct mail marketing piece to improve it’s chances of success.