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PrintWorks & Company, Inc.

Author: PatrickW

Why Aren’t Businesses Taking Advantage of Personalization?

Posted on June 17, 2022June 17, 2022

We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?

According to InfoTrends, consumers respond strongly to personalized mail. The research firm found that 84% of consumers say that personalization makes them “much more likely” or “somewhat more likely” to open mail. Yet businesses are not using this to their advantage. How do we know? Because these same consumers say they “rarely” or “infrequently” receive personalized mail. Continue reading...

Got Leave-Behinds? Here Are Three “Must Haves”

Posted on May 25, 2022May 13, 2022

When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that will continue to sell your company and your products long after you’re gone. Let’s look at three great leave-behinds to leave behind. Continue reading...

Be Your Customer’s First Choice

Posted on May 13, 2022May 13, 2022

When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want to engage with. That’s why successful companies do more than simply build their brands. They motivate their customers to choose them—to choose to engage. How do you get your audience to say yes to your messaging when they could so easily say no? Continue reading...

5 Tips for Creating a Strong Brand

Posted on April 27, 2022April 12, 2022

There are many ways to engage your audience, raise your company’s visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools (or combination of tools), you use, here are five tips to keep in mind. Continue reading...

Have Lapsed Customers? Win Them Back!

Posted on April 12, 2022April 12, 2022

Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers. Continue reading...

Personalized Print Is Not Only Effective, It’s Sustainable!

Posted on March 24, 2022March 10, 2022

As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability. Continue reading...

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