Of all the elements of design, color is probably the most challenging to understand.
Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but in the way we perceive them.
“Buckets” is a helpful term that describes grouping your customers into categories that reflect common wants, needs, and purchase motivators.
Last week, the PrintWorks team accepted an invite to the Delaware Valley Legal Expo & CLE Symposium in King of Prussia. Our participation afforded us the ability to introduce our unique service offerings to law firms seeking assistance with their marketing and printing needs.
Always looking for ways to innovate and better service our customers’ needs, Marty is heading to Dallas, TX today for the
PRINTING United conference (https://www.printingunited.com/), the inaugural show built from the strong foundation of the SGIA (Specialty Graphic Imaging Association) Expo.
If you were to define cool, what words would you use?
Cool is just . . . cool.
In some sense, even describing what makes something cool can diminish its appeal. But in print and design, nothing is more appealing than cool.
Personalized mail is a special commodity these days, especially something that looks smart or sophisticated.
Everyone agrees that there’s a huge difference between a typed letter on a bland white page and one aligned smartly on a beautifully designed letterhead.
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