Businesses are constantly evolving. You develop new products and launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way. This includes updating your company brochure.
Category: Business
Articles on business start-ups, entrepreneurship, and general business practices
The Essential Five-Point Marketing Checklist
Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point marketing checklist is a handy resource to have in your back pocket. Use all five “checks” with every campaign, every time, and you’ll get outstanding results.
Achieving Perfection in Print.
Achieve Print Perfection with this Pre-Printing Checklist
Haste is the enemy of achieving perfection in print.
Have you ever rushed out the door and slipped on an icy sidewalk? Or made a hasty decision in traffic that cost you loads of energy in the long run?
Accidents happen when we hurry, and that’s true in both life and work. In project management, sometimes people fail to allow adequate time for extra details or unexpected delays. As you draw close to a marketing deadline, errors are made, and important details are overlooked.
5 Simple Marketing Strategies for the 2020 Holiday Season
If you are like many people, you may be wondering about the best way to celebrate the holidays this season.
As the world grapples with COVID-19, everyone will be making adjustments. This includes families, businesses, and even brands.
Build Connections with Generation Z
Snag Younger Customers: How to Build Connections with Generation Z
With the oldest of Generation Z graduating college and entering the workforce, it’s time to set your sights on this powerful consumer demographic.
Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen Z is actually very nimble, engaged, and unique.
Why Direct Mail Postcards are Worth Every Penny
Although postcards are one of today’s beloved print pieces, they had a humble beginning. Direct Mail Postcards followed a little later.
The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. By 1861, the US Congress allowed privately printed cards, weighing one ounce or under, to be sent through the mail. That year, John P. Charlton copyrighted the first postcard, and by 1901 postcards were a regular part of mailed communication.