In the world of business, one of the most powerful assets that you have is the deep, emotional, and very real connection that you’re capable of making with the people around you.
It doesn’t matter if you’re talking to a prospect or a client or a superior or someone in between, and it certainly makes no difference what industry you’re operating in – this connection is everything.
Make no mistake about it: one of the biggest keys that you have regarding remaining competitive in a crowded marketplace isn’t the work that you’re doing, per say. It’s the people who are doing the work in the first place. By attracting top talent to your business, you affect the entire enterprise from the top down in a number of positive ways. Thankfully, actually getting the attention of these mythical “perfect” employees is a lot easier than you might think – provided that you keep a few things in mind.
We now live in an era where the vast majority of our personal and professional lives are playing out on the Internet. This is particularly true in terms of business, where cloud-based collaboration tools and hosting providers make it easier than ever to access our mission-critical documents from any location on the planet provided you have an active Web connection at the time. Because of the increased amount of faith that we’re putting into the digital realm, data security is of the utmost importance. There are a few key issues regarding data security that your business NEEDS to be prepared for moving forward.
Certainly, a strong sense of individualism is a valuable asset to possess. Free market capitalism is based in large part on the ability to be both clever enough and individualistic enough to see a need and meet that need in a way that no one else has done before.
Ideas that turn the conversation on its head producing an altered perception are clearly among the most interesting. Nobel Prize winning playwright George Bernard Shaw perhaps related this concept best when he said,