It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. If you have a “boring” product, there’s no excuse for boring product marketing in your strategy.
Category: Business
Articles on business start-ups, entrepreneurship, and general business practices
Sell the Story, Not Just the Product
When it comes to marketing, one detail people often overlook is how pricing comes in to play and how it might affect your narrative. Sell the story, not just the product.
If you think pricing is an insignificant part of your messaging, you should think again. Pricing is a marketing tool, not simply a way to get money. And while marketing may change your pricing, the opposite is also true – pricing should change your marketing.
Advertising During the Pandemic – 5 Strategies
Beyond connecting and empathizing, what is next for marketing beyond coronavirus?
5 Buckets that Help Your Marketing
“Buckets” is a helpful term that describes grouping your customers into categories that reflect common wants, needs, and purchase motivators.
Client Spotlight: The Washington House Hotel & Restaurant and Sellersville Theater
On a sunny Tuesday afternoon, I took a trip to The Washington House Hotel & Restaurant in Sellersville. Just a few paces up the sidewalk is Sellersville Theater, which is an extension of The Washington House. Both buildings are staples in the Sellersville/Perkasie community, offering delicious food, warm accommodations, and a wide variety of exhilarating entertainment.
A Beginners Guide to Successful Coupon Campaigns
Want to get more people to pull the trigger on a purchase?
Give them a push with perfectly placed coupons! Coupons have a built-in visual appeal and an innate call to action. A coupon with a limited time offer adds a sense of urgency in a customer’s mind for two reasons: