Have you ever wondered how lion tamers keep wild cats nearly three times their size at bay?
While methods have evolved over the years, traditionally lions were subdued by three tools: a whip, a stool, and a handful of tasty snacks. While the whip or snacks make sense, perhaps you wonder why a stool was used (instead of a sword or a flame, for example)?
How often are we told that our brand is essentially everything in the business world?
It’s usually the very first encounter that most customers will have with your business.
And when trying to establish a solid relationship with those people, your brand is your main connection to them.
Do you ever reflect back on your day and feel as though you were extremely busy but at the same time, can’t seem to narrow down what you actually accomplished?
As days turn into weeks and weeks into months, you often feel exhausted, but have no real accomplishments to show for your efforts.
Customer engagement has always been one of the primary contributing factors when it comes to strengthening a brand or growing a business, but this is especially true in an era where social media rules the day.
In the world of business, one of the most powerful assets that you have is the deep, emotional, and very real connection that you’re capable of making with the people around you.
It doesn’t matter if you’re talking to a prospect or a client or a superior or someone in between, and it certainly makes no difference what industry you’re operating in – this connection is everything.