Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the mailbox, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on those opportunities, too?
Category: Business
Articles on business start-ups, entrepreneurship, and general business practices
How to Use a Clear Call to Action to Convert Customers
Have you ever wondered how lion tamers keep wild cats nearly three times their size at bay?
While methods have evolved over the years, traditionally lions were subdued by three tools: a whip, a stool, and a handful of tasty snacks. While the whip or snacks make sense, perhaps you wonder why a stool was used (instead of a sword or a flame, for example)?
Is It Time For Your Business To Rebrand?
How often are we told that our brand is essentially everything in the business world?
It’s usually the very first encounter that most customers will have with your business.
And when trying to establish a solid relationship with those people, your brand is your main connection to them.
4 Easy Ways To Improve Your Time Management
Do you ever reflect back on your day and feel as though you were extremely busy but at the same time, can’t seem to narrow down what you actually accomplished?
As days turn into weeks and weeks into months, you often feel exhausted, but have no real accomplishments to show for your efforts.
The Ugly Truth About Social Media Customer Engagement
Customer engagement has always been one of the primary contributing factors when it comes to strengthening a brand or growing a business, but this is especially true in an era where social media rules the day.
Endurance: A Vehicle Of Success
In business, the best formula for success involves the endurance of a mountain climber.
Entrepreneur and author Matthew Paulson has characterized entrepreneurship as an endurance sport.
It is true that sometimes if you see you are on the wrong track, the best course of action is to abandon the original plan and start in a new direction.