Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the mailbox, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on those opportunities, too?
Have you ever wondered how lion tamers keep wild cats nearly three times their size at bay?
While methods have evolved over the years, traditionally lions were subdued by three tools: a whip, a stool, and a handful of tasty snacks. While the whip or snacks make sense, perhaps you wonder why a stool was used (instead of a sword or a flame, for example)?
In business, the best formula for success involves the endurance of a mountain climber.
Entrepreneur and author Matthew Paulson has characterized entrepreneurship as an endurance sport.
It is true that sometimes if you see you are on the wrong track, the best course of action is to abandon the original plan and start in a new direction.