Make no mistake about it: one of the biggest keys that you have regarding remaining competitive in a crowded marketplace isn’t the work that you’re doing, per say. It’s the people who are doing the work in the first place. By attracting top talent to your business, you affect the entire enterprise from the top down in a number of positive ways. Thankfully, actually getting the attention of these mythical “perfect” employees is a lot easier than you might think – provided that you keep a few things in mind.
Category: Business
Articles on business start-ups, entrepreneurship, and general business practices
Data Security Factors Your Business Needs To Prepare For
We now live in an era where the vast majority of our personal and professional lives are playing out on the Internet. This is particularly true in terms of business, where cloud-based collaboration tools and hosting providers make it easier than ever to access our mission-critical documents from any location on the planet provided you have an active Web connection at the time. Because of the increased amount of faith that we’re putting into the digital realm, data security is of the utmost importance. There are a few key issues regarding data security that your business NEEDS to be prepared for moving forward.
Individualism: Is It Always A Good Thing?
Certainly, a strong sense of individualism is a valuable asset to possess. Free market capitalism is based in large part on the ability to be both clever enough and individualistic enough to see a need and meet that need in a way that no one else has done before.
Dare To Be Innovative
Ideas that turn the conversation on its head producing an altered perception are clearly among the most interesting. Nobel Prize winning playwright George Bernard Shaw perhaps related this concept best when he said,
The Power of a Well-Placed QR Code
In today’s world, one of the single best opportunities that you have to leverage the power of both digital and print campaigns at the same time is with a well-placed QR code. Short for “quick response code,” a QR code operates on the same basic concept as a barcode, but can be used to accomplish a host of different things given the circumstances. If your goal is to use QR codes in your print campaigns creatively (as you should be), there are a few key avenues you can choose to pursue.
The Value of Understanding Motivation in Marketing
Have you ever lost an entire afternoon diving into an incredible book? Despite the numerous decades that have passed since the publication of countless works of classic literature, people still manage to lose themselves in the words. They imagine themselves as a part of the plot– trying to understand the characters and their motivations. They cheer for their favorite hero or heroine while cringing every time when that famed nemesis appears.