Category: Direct Mail (page 1 of 4)

Information about general mailing practices

How To Use Targeted Mailing Lists To Maximize Your Return

More and more businesses, both large and small, are realizing the importance of targeted mailing lists in their marketing campaigns.

It’s crucial to the company’s survival to be able to create niche marketing materials but more importantly, to be able to get those materials in the right hands.

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How to Master Multi-Channel Communications in Your Next Campaign

The core concept of any marketing campaign is to connect with your target audience and clearly communicate your message.

In today’s world, there tends to be a divide between print and digital techniques.

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Don’t Underestimate the Power of a Postcard

In a time when we are bombarded with emails and digital marketing every day, mail can be used to recapture your audience and give your business a competitive edge.

Just like that excitement you feel when receiving handwritten notes or letters of encouragement, a well-timed postcard can be a great way to surprise your customers, while offering tips, coupons, or discounts to encourage their next purchase.

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