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WE ARE HIRING

JOIN OUR CREATIVE TEAM – Printworks & Co., Inc. is looking for a Graphic Production Artist to join our talented team. The ideal candidate will have a minimum of 2 years recent experience working as an in-house prepress tech, taking client files and making them print ready. You must have good written and verbal communication skills and full working knowledge of the following programs: Adobe Acrobat Pro, Illustrator, Photoshop and InDesign. We also utilize PitStop and Distiller. We offer competitive wages, benefits and profit sharing. Continue reading...

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Brand Awareness kleenex PrintWorks

Brand Awareness: Becoming Another Kleenex

In today’s world of marketing, if you are not marketing online, you are missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago. However, that is not the case with the notion of brand awareness. The auto industry was probably the biggest contributor to the idea that brand loyalty could be utilized to sell more products. That industry is over 120 years old, and brand awareness became a fashionable tool in marketing automobiles by the early 1900s. Continue reading...

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