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WE ARE HIRING

JOIN OUR CREATIVE TEAM – Printworks & Co., Inc. is looking for a Graphic Production Artist to join our talented team. The ideal candidate will have a minimum of 2 years recent experience working as an in-house prepress tech, taking client files and making them print ready. You must have good written and verbal communication skills and full working knowledge of the following programs: Adobe Acrobat Pro, Illustrator, Photoshop and InDesign. We also utilize PitStop and Distiller. We offer competitive wages, benefits and profit sharing. Continue reading...

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Brand Awareness kleenex PrintWorks

Brand Awareness: Becoming Another Kleenex

In today’s world of marketing, if you are not marketing online, you are missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago. However, that is not the case with the notion of brand awareness. The auto industry was probably the biggest contributor to the idea that brand loyalty could be utilized to sell more products. That industry is over 120 years old, and brand awareness became a fashionable tool in marketing automobiles by the early 1900s. Continue reading...

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PrintWorks Emotion Print Marketing

The Importance of Emotion in Print Marketing

In some ways, the most important goal of any piece of print marketing isn’t merely to act as an educational tool for your target audience. While conveying the message of what your product or service does and why they need it is integral to the success of your campaign, it is only one small part of a much larger goal. One of the major keys to success in advertising involves evoking an emotional response from people, which is something that print marketing as a medium can do quite well – if you approach it from the right angle. Continue reading...

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Learning True Humility


True humility comes from a rejection of its opposites (pridefulness and arrogance), along with nurturing of acceptance, listening instead of speaking, and focusing more on another person than on yourself. That meaning was expressed beautifully by the ancient philosopher Confucius, with: Continue reading...

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Expressions of Appreciation


“Feeling grateful or appreciative of someone or something in your life actually attracts more of the things that you appreciate and value into your life.”
– Dr. Christiane Northrup

Have you ever felt under-appreciated? It is unfortunately a common condition in our culture. But, we can do something to combat its ubiquity. Like so many negative influences in our lives, we can turn this around and reverse its influence by doing the exact opposite. Actions may speak louder than words, but some words can have an unforgettable impact. Appreciating the contributions of others and making that appreciation known to them, will not only inspire them, but it will also add remarkable value to your own life. Continue reading...

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