In today’s competitive economy, data-driven, personalized marketing holds a powerful influence. However, is it necessary to your company’s overall goal? Isn’t it easier to mail generic offers at a lower cost, yielding the same results?
Category: Marketing
Articles relating to marketing concepts including social media marketing, branding, and print marketing
Client Spotlight: Starfield & Smith, PC, Attorneys at Law
For our next Client Spotlight, I took a trip to Fort Washington to visit the office of Starfield & Smith, PC, Attorneys at Law. Upon stepping into the office, I was greeted with warmth and professionalism, which has fostered the long and strong partnership between PrintWorks and their firm. We have had the honor of working closely with the firm since their inception. Marty designed the iconic logo, and we’ve handled all printing materials from smaller giveaways to phone wallets and letterhead.
Introducing PrintWorks’ Innovative Display at Legal Expo
Last week, the PrintWorks team accepted an invite to the Delaware Valley Legal Expo & CLE Symposium in King of Prussia. Our participation afforded us the ability to introduce our unique service offerings to law firms seeking assistance with their marketing and printing needs.
Client Spotlight: The Washington House Hotel & Restaurant and Sellersville Theater
On a sunny Tuesday afternoon, I took a trip to The Washington House Hotel & Restaurant in Sellersville. Just a few paces up the sidewalk is Sellersville Theater, which is an extension of The Washington House. Both buildings are staples in the Sellersville/Perkasie community, offering delicious food, warm accommodations, and a wide variety of exhilarating entertainment.
A Beginners Guide to Successful Coupon Campaigns
Want to get more people to pull the trigger on a purchase?
Give them a push with perfectly placed coupons! Coupons have a built-in visual appeal and an innate call to action. A coupon with a limited time offer adds a sense of urgency in a customer’s mind for two reasons:
Three Tips to Boost the “Cool” Factor of Your Designs
Fashionable. Admirable. Timeless.
If you were to define cool, what words would you use?
Cool is just . . . cool.
In some sense, even describing what makes something cool can diminish its appeal. But in print and design, nothing is more appealing than cool.