Trade Show Do’s and Don’ts
ETIQUETTE TIPS FOR TRADE SHOWS
The most important part of any trade show or business event is how your staff presents themselves to potential buyers. Here are a few etiquette tips for trade shows and other business events:
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How To Market To Us: The Millennials
Basically, any person who reached adulthood around year 2000 is considered a millennial.
Another less common title for this group would be Generation Y.
I’m a millennial and certainly proud to be one.
Focusing on Quality AND Quantity to Capture Leads
Marketers are told time and time again that to capture a lead, persistence is key.
But no one likes to be overloaded with marketing materials.
It’s overwhelming and off-putting.
Though quantity may be important in effort to keep your brand at the forefront of their minds, contacting perspective clients too often can give the wrong perception of your company.
Is It Time For Your Business To Rebrand?
How often are we told that our brand is essentially everything in the business world?
It’s usually the very first encounter that most customers will have with your business.
And when trying to establish a solid relationship with those people, your brand is your main connection to them.
Get Real With Behind-The-Scenes Marketing
One of the most important objectives of a marketing campaign has nothing to do with selling your product or service.
Though those things are very important, it is also just as important to sell yourself as a company.
Stretch the Life of Your Marketing Content
Too many marketers look at the marketing content they’re creating as “one and done.”
You end up spending a large amount of money to design the right print mailer to send it to all the important people on your list, but then never think about it again, right?