When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t replicate. Here are some ways to capitalize on the strengths that are unique to print:
Category: Creative Design
The Do’s & Don’ts for Taking Better Pictures with Your iPhone
When it comes to great print marketing, high-quality images can make all the difference. Since most people today have a smartphone they use for taking pictures rather than a digital camera, here are do’s and don’ts for taking better pictures with your iPhone.
Your Company Has Changed — Has Your Brochure?
Businesses are constantly evolving. You develop new products and launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way. This includes updating your company brochure.
Unique Fold Options for Your Marketing Masterpiece
Looking to add some finishing flair to your next marketing piece? Unique, eye-catching folds offer so much room to flex your creativity! When creating your next marketing piece, here are some fun and unique fold options for your marketing masterpiece:
Pack Extra Meaning into Your Message with Strategic Color Combinations
Of all the elements of design, color is probably the most challenging to understand.
Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but in the way we perceive them.
Three Tips to Boost the “Cool” Factor of Your Designs
Fashionable. Admirable. Timeless.
If you were to define cool, what words would you use?
Cool is just . . . cool.
In some sense, even describing what makes something cool can diminish its appeal. But in print and design, nothing is more appealing than cool.