Have you ever lost an entire afternoon diving into an incredible book? Despite the numerous decades that have passed since the publication of countless works of classic literature, people still manage to lose themselves in the words. They imagine themselves as a part of the plot– trying to understand the characters and their motivations. They cheer for their favorite hero or heroine while cringing every time when that famed nemesis appears.
Category: Marketing
Articles relating to marketing concepts including social media marketing, branding, and print marketing
Individuality: Use Your Voice to Emphasize What Makes You Special in a Crowded Marketplace
When you begin to create marketing materials and send them out into the world, one of the most important aspects to focus on is your voice. You can describe “voice” in marketing in many ways – from the word choices that you use to the feeling that you’re trying to unlock in your target audience. Even if you’re operating in a crowded marketplace and competition is incredibly stiff, we believe that your voice is one of the best opportunities that you have to emphasize what really makes you special to your readers.
Building Anticipation for a New Product or Service Through Marketing
Marketing materials that you put out into the world aren’t just a great way to introduce a new product or service to your target audience. If done properly, they can also be an invaluable way to create a huge amount of buzz and anticipation surrounding an upcoming product or service launch. That can then translate into increased sales when it is eventually ready for release. By keeping just a few, key things in mind, you can use hype to your advantage and build the type of momentum that most businesses can only dream of.
Finding the Recipe for Successful Marketing
Sara was excited. Her grandmother had just given her the recipe for her famous peanut butter cookies, and she could not wait to make them for her friends at school. She had never been much of a cook, but she figured that with the recipe she should be ok. After all, how hard could it be?
How To Pull Off A Successful Marketing Event
If you’re looking to draw attention to you business and attract new customers, a marketing event can be a great way to accomplish just that.
No matter your industry, an event such as a trade show or conference can draw prospective customers to you who may not be familiar with your business.
Are You Using Calls to Action Properly?
It is true that the larger goal of your marketing efforts probably involves spreading the word about the products or services you sell.
But this isn’t and shouldn’t be the only thing you’re trying to accomplish.