If you’re looking to draw attention to you business and attract new customers, a marketing event can be a great way to accomplish just that.
No matter your industry, an event such as a trade show or conference can draw prospective customers to you who may not be familiar with your business.
It is true that the larger goal of your marketing efforts probably involves spreading the word about the products or services you sell.
But this isn’t and shouldn’t be the only thing you’re trying to accomplish.
Like any business, you probably use a wide range of marketing materials in an attempt to spread your message far and wide.
Even though you rely heavily on the print techniques that have worked so well in the past, you’ve probably also branched out into the wonderful world of social media and digital marketing.
If your organization is looking for unique ways to attract prospects and increase sales, here are a few creative discount and coupon ideas to consider:
- Try a BOGO campaign. In addition to the typical “buy one, get one free,” BOGO can have many creative variations. For example, consider “buy one, get one free on your next visit,” or “buy one, get one half off.”
- Offer the best of both worlds with a coupon such as: “$15 off or 15% off, whichever is higher.” This will also encourage customers to buy more to save more.
- Provide a certificate in lieu of coupons, such as a $10 certificate valid on a $50 purchase.
- Consider offering a bonus item to increase the value of your coupon and compete with your competition without actually lowering the price. For example, receive a free XX with any purchase.
- Create a reusable discount card that provides a specific discount (such as 10 percent off) every time they visit.
- Provide free delivery or free shipping to make the buying process easier.
- Create a “Friends and Family” discount and encourage employees to distribute these coupons. Reward the employee that has the most coupons redeemed each month.
- Offer exclusive discounts to various target audiences, such as senior citizens, students, veterans, teachers, nurses, etc.
- Offer incremental percentage off amounts based on what the customer spends, such as save 30% on $100 or more, save 20% on $50 or more, or save 10% on $25 or more
- Use easy to remember coupon codes like SUMMER rather than X6FHX20CVEK2 to make it easy to use during online checkouts.
If you’d like help creating the perfect coupon or certificate, contact us or stop by today!
If your business prefers to design its own print materials, here are a few time and money saving tips to ensure your PDF files are print-ready:
- Remember that the end product is only as good as its components. For high-quality printing, a PDF file must contain high resolution images, appropriate fonts, etc.
- Ensure that your fonts are properly embedded in the PDF. Some font creators don’t allow their fonts to be embedded. If that is the case, you should convert all fonts to outlines/curves/paths. Most design programs, such as InDesign, require you to convert fonts to outlines before creating the PDF. (Please note that fonts can be a tricky subject. Give us a call if you have any questions about font use or how to convert fonts to outlines, and we can walk you through the process.)
- Ensure that your color values are appropriate for the desired output. In most cases, CMYK is standard, however, it could also be RGB. If CMYK is the right choice, some programs may allow you to convert everything to CMYK during PDF creation. However, it is recommended that you convert before output to avoid potential color changes when RGB images are converted to CMYK. If you have questions about color output, remember our printing experts are here to help!
- Because transparency can have unpredictable results in printable PDFs, always make sure you flatten (rasterize) the elements affected by the transparency.
- Ensure your PDF exports have a designated bleed if graphics are designed to print to the edge of the page. Elements that bleed should extend .125” outside the finished trim size.
- Elements that do not bleed should be .1875″ inside the finished trim size.
- Remember the page size should match the finished trim size.
- Proof and preflight before creating a PDF file to identify missing fonts, unlinked images, or other issues that could result in problems down the road.
- Use the appropriate PDF file settings. When in doubt, contact our print shop and we can recommend a file setting for your project.
Let us know if you have questions or need help creating print-ready PDFs. Remember, our printing experts are only a phone call or email away!
Imagine building a house. Before you saw a single board or dig the footings for your foundation, you must first finalize your blueprints. Without plans telling you what your desired result should look like, you won’t be able to accomplish very much.