Basically, any person who reached adulthood around year 2000 is considered a millennial.
Another less common title for this group would be Generation Y.
I’m a millennial and certainly proud to be one.
Marketers are told time and time again that to capture a lead, persistence is key.
But no one likes to be overloaded with marketing materials.
It’s overwhelming and off-putting.
Though quantity may be important in effort to keep your brand at the forefront of their minds, contacting perspective clients too often can give the wrong perception of your company.
Too many marketers look at the marketing content they’re creating as “one and done.”
You end up spending a large amount of money to design the right print mailer to send it to all the important people on your list, but then never think about it again, right?
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