Recently, a prospective client said they wanted to get customers’ attention through non-traditional marketing using printed products.
Who knew that in 2016, the printed word would be considered “non-traditional?”
Any kind of marketing in an economy that is still sluggishly recovering is not easy. But if you think marketing a profitable business is tough, imagine how hard it is for a non-profit that is completely dependent on donations. Dreams4Kids is one such non-profit that succeeds primarily with email marketing. Their motto is “replacing charity with opportunity,” and they do just that by stimulating participation and community involvement.
With the imminent release of Facebook’s Reactions, it’s important for marketers to consider a change in their approach to social media marketing. With this new ability to choose “like,” “love,” “haha,” “yay,” “wow,” “sad,” or “angry” as a response to a post, many elements will change in conjunction to the type of post and the emotional response it elicits. Here are some of those elements that are bound to change once Facebook launches this “like” button extension.
In marketing, everyone’s always looking for the “next big thing.” Whatever your business, you’re probably looking for that bold, new method no one else has thought of before to connect with your target audience in a new and meaningful way. Yet even with all of today’s shiny, new marketing channels and techniques, some classic print marketing ideas are just as relevant today as they were way back when. What’s more, they’re also a great way to inject your modern campaign with some old-school flair.
If your marketing campaign is all about telling a story (and make no mistake, it most certainly is), the most important quality that story can have is a sense of desire. When you really stop to think about it, marketing is similar to almost every other medium in that regard. If your story took the form of a movie, desire would be the need for your audience to stay right where they were and not even think about getting up for popcorn. If you were writing a novel, desire would be the absolute need of the reader to turn the page and find out what happened next.
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