Articles relating to marketing concepts including social media marketing, branding, and print marketing
Want to get more people to pull the trigger on a purchase?
Give them a push with perfectly placed coupons! Coupons have a built-in visual appeal and an innate call to action. A coupon with a limited time offer adds a sense of urgency in a customer’s mind for two reasons:
If you were to define cool, what words would you use?
Cool is just . . . cool.
In some sense, even describing what makes something cool can diminish its appeal. But in print and design, nothing is more appealing than cool.
Personalized mail is a special commodity these days, especially something that looks smart or sophisticated.
Everyone agrees that there’s a huge difference between a typed letter on a bland white page and one aligned smartly on a beautifully designed letterhead.
A recent chilly January afternoon found members of the PrintWorks team installing pole banners for Foulkeways at Gwynedd.
The Challenge
Foulkeways management needed to communicate their values to residents and prospective future residents. We worked directly with the Foulkeways Marketing Department to create a solution which effectively communicates their Core Values.
Want to grab attention for your event, promotion, or group?
Flyers are a low-cost form of mass communication that can be personally delivered, distributed through mail, posted in public places, or sent via e-mail. Flyers are fun to create and provide a great place to experiment with unusual images or layouts. As you explore the possibilities, here are five areas to sharpen your design:
This video from the National Museum of Industrial History in Bethlehem, PA explains how Otto Mergenthaler and his invention “The Linotype Machine” revolutionized the printing and publishing industries in the early part of last century.
PrintWorks was originally founded in 1924 as Bonekemper Typesetting in Lansdale, PA as an independent typesetting firm. The Bonekemper team ran three shifts typesetting newspapers, books and other documents for print companies in the northeast, and was the largest type house outside of a major city in North America at the time.
We had two of these machines until 2001 when our last hot type client, a greeting card company, ceased operations. We typeset thousands of lines of these hot metal slugs each year during the Christmas season until the technology was replaced by digital printing in the early 2000’s.
We’ve seen a lot of change through the years, and we have come a LONG way! We embrace change and understand that we must continually adapt to the ever changing needs of the marketplace.
Equipment and technology comes and goes but there is one thing that never waivers: our commitment to you, our customer. A simple commitment reflected in our mission statement:
We deliver creative Print & Marketing Solutions that make our clients successful. We keep our promises, provide creative solutions, and achieve our client’s goals.
Read more about our Mission, Vision and Values on our website: PrintWorks Values
In the meantime, enjoy learning a little about what makes our business so cool!
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