If your marketing campaign is all about telling a story (and make no mistake, it most certainly is), the most important quality that story can have is a sense of desire. When you really stop to think about it, marketing is similar to almost every other medium in that regard. If your story took the form of a movie, desire would be the need for your audience to stay right where they were and not even think about getting up for popcorn. If you were writing a novel, desire would be the absolute need of the reader to turn the page and find out what happened next.
We tend to talk a great deal about all of the things that you should do in your print marketing campaign for maximum effectiveness. You always want to make sure that your message is clear and concise and make sure that your pages are designed in a way where you can naturally control the flow of how people are taking in your important information. As a change of pace, we thought it would be fun to talk about some of the things you SHOULDN’T do if you want to unlock the maximum value of your campaign.
Though the Apple Watch has only been available to the public for a few short months, make no mistake: wearable technology is here to stay. Not only are these devices a bold, new way to impact the lives of consumers in terms of both productivity and monitoring their health, it also represents an incredible, new marketing opportunity that cannot be ignored.
Have you ever lost an entire afternoon diving into an incredible book? Despite the numerous decades that have passed since the publication of countless works of classic literature, people still manage to lose themselves in the words. They imagine themselves as a part of the plot– trying to understand the characters and their motivations. They cheer for their favorite hero or heroine while cringing every time when that famed nemesis appears.
When you begin to create marketing materials and send them out into the world, one of the most important aspects to focus on is your voice. You can describe “voice” in marketing in many ways – from the word choices that you use to the feeling that you’re trying to unlock in your target audience. Even if you’re operating in a crowded marketplace and competition is incredibly stiff, we believe that your voice is one of the best opportunities that you have to emphasize what really makes you special to your readers.