With the imminent release of Facebook’s Reactions, it’s important for marketers to consider a change in their approach to social media marketing. With this new ability to choose “like,” “love,” “haha,” “yay,” “wow,” “sad,” or “angry” as a response to a post, many elements will change in conjunction to the type of post and the emotional response it elicits. Here are some of those elements that are bound to change once Facebook launches this “like” button extension.
In marketing, everyone’s always looking for the “next big thing.” Whatever your business, you’re probably looking for that bold, new method no one else has thought of before to connect with your target audience in a new and meaningful way. Yet even with all of today’s shiny, new marketing channels and techniques, some classic print marketing ideas are just as relevant today as they were way back when. What’s more, they’re also a great way to inject your modern campaign with some old-school flair.
If your marketing campaign is all about telling a story (and make no mistake, it most certainly is), the most important quality that story can have is a sense of desire. When you really stop to think about it, marketing is similar to almost every other medium in that regard. If your story took the form of a movie, desire would be the need for your audience to stay right where they were and not even think about getting up for popcorn. If you were writing a novel, desire would be the absolute need of the reader to turn the page and find out what happened next.
We tend to talk a great deal about all of the things that you should do in your print marketing campaign for maximum effectiveness. You always want to make sure that your message is clear and concise and make sure that your pages are designed in a way where you can naturally control the flow of how people are taking in your important information. As a change of pace, we thought it would be fun to talk about some of the things you SHOULDN’T do if you want to unlock the maximum value of your campaign.
Though the Apple Watch has only been available to the public for a few short months, make no mistake: wearable technology is here to stay. Not only are these devices a bold, new way to impact the lives of consumers in terms of both productivity and monitoring their health, it also represents an incredible, new marketing opportunity that cannot be ignored.