Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where necessary and keep those customer relationships strong.
When it comes to great print marketing, high-quality images can make all the difference. Since most people today have a smartphone they use for taking pictures rather than a digital camera, here are do’s and don’ts for taking better pictures with your iPhone.
Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers were 18% more likely to see “good” or “very good” ROI when direct mail was in their marketing mix than when it was not.
When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your brand are as important as those for customer retention and sales. Why is branding so important?
Businesses are constantly evolving. You develop new products and launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way. This includes updating your company brochure.
Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point marketing checklist is a handy resource to have in your back pocket. Use all five “checks” with every campaign, every time, and you’ll get outstanding results.