Marketers are told time and time again that to capture a lead, persistence is key.
But no one likes to be overloaded with marketing materials.
It’s overwhelming and off-putting.
Though quantity may be important in effort to keep your brand at the forefront of their minds, contacting perspective clients too often can give the wrong perception of your company.
How often are we told that our brand is essentially everything in the business world?
It’s usually the very first encounter that most customers will have with your business.
And when trying to establish a solid relationship with those people, your brand is your main connection to them.
The right paper truly can make a huge difference in any project.
After taking the time to create a beautifully designed file and getting it ready for print, you want to make sure you don’t ruin it by choosing the wrong paper.
One of the most important objectives of a marketing campaign has nothing to do with selling your product or service.
Though those things are very important, it is also just as important to sell yourself as a company.
Too many marketers look at the marketing content they’re creating as “one and done.”
You end up spending a large amount of money to design the right print mailer to send it to all the important people on your list, but then never think about it again, right?
Recently, a prospective client said they wanted to get customers’ attention through non-traditional marketing using printed products.
Who knew that in 2016, the printed word would be considered “non-traditional?”