Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the mailbox, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on those opportunities, too?
Have you ever wondered how lion tamers keep wild cats nearly three times their size at bay?
While methods have evolved over the years, traditionally lions were subdued by three tools: a whip, a stool, and a handful of tasty snacks. While the whip or snacks make sense, perhaps you wonder why a stool was used (instead of a sword or a flame, for example)?
Marketers are told time and time again that to capture a lead, persistence is key.
But no one likes to be overloaded with marketing materials.
It’s overwhelming and off-putting.
Though quantity may be important in effort to keep your brand at the forefront of their minds, contacting perspective clients too often can give the wrong perception of your company.