One of the most important objectives of a marketing campaign has nothing to do with selling your product or service.
Though those things are very important, it is also just as important to sell yourself as a company.
Too many marketers look at the marketing content they’re creating as “one and done.”
You end up spending a large amount of money to design the right print mailer to send it to all the important people on your list, but then never think about it again, right?
Any kind of marketing in an economy that is still sluggishly recovering is not easy. But if you think marketing a profitable business is tough, imagine how hard it is for a non-profit that is completely dependent on donations. Dreams4Kids is one such non-profit that succeeds primarily with email marketing. Their motto is “replacing charity with opportunity,” and they do just that by stimulating participation and community involvement.
With the imminent release of Facebook’s Reactions, it’s important for marketers to consider a change in their approach to social media marketing. With this new ability to choose “like,” “love,” “haha,” “yay,” “wow,” “sad,” or “angry” as a response to a post, many elements will change in conjunction to the type of post and the emotional response it elicits. Here are some of those elements that are bound to change once Facebook launches this “like” button extension.
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