As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability.
Category: Print
Information about general printing practices
Your Company Has Changed — Has Your Brochure?
Businesses are constantly evolving. You develop new products and launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way. This includes updating your company brochure.
Achieving Perfection in Print.
Achieve Print Perfection with this Pre-Printing Checklist
Haste is the enemy of achieving perfection in print.
Have you ever rushed out the door and slipped on an icy sidewalk? Or made a hasty decision in traffic that cost you loads of energy in the long run?
Accidents happen when we hurry, and that’s true in both life and work. In project management, sometimes people fail to allow adequate time for extra details or unexpected delays. As you draw close to a marketing deadline, errors are made, and important details are overlooked.
Unique Fold Options for Your Marketing Masterpiece
Looking to add some finishing flair to your next marketing piece? Unique, eye-catching folds offer so much room to flex your creativity! When creating your next marketing piece, here are some fun and unique fold options for your marketing masterpiece:
Why Direct Mail Marketing is a Brilliant Investment
When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever.
Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially. Many spam filters and firewalls block emails altogether.
Incorporating Marketing Personalization to Boost Results
In today’s competitive economy, data-driven, personalized marketing holds a powerful influence. However, is it necessary to your company’s overall goal? Isn’t it easier to mail generic offers at a lower cost, yielding the same results?