As we grow ever closer to our 100th anniversary of continuous operation, it’s always fun to get a glimpse into our history!
This video from the National Museum of Industrial History in Bethlehem, PA explains how Otto Mergenthaler and his invention “The Linotype Machine” revolutionized the printing and publishing industries in the early part of last century.
ETIQUETTE TIPS FOR TRADE SHOWS
The most important part of any trade show or business event is how your staff presents themselves to potential buyers. Here are a few etiquette tips for trade shows and other business events:
The right paper truly can make a huge difference in any project.
After taking the time to create a beautifully designed file and getting it ready for print, you want to make sure you don’t ruin it by choosing the wrong paper.
Recently, a prospective client said they wanted to get customers’ attention through non-traditional marketing using printed products.
Who knew that in 2016, the printed word would be considered “non-traditional?”
We tend to talk a great deal about all of the things that you should do in your print marketing campaign for maximum effectiveness. You always want to make sure that your message is clear and concise and make sure that your pages are designed in a way where you can naturally control the flow of how people are taking in your important information. As a change of pace, we thought it would be fun to talk about some of the things you SHOULDN’T do if you want to unlock the maximum value of your campaign.
If your business prefers to design its own print materials, here are a few time and money saving tips to ensure your PDF files are print-ready:
- Remember that the end product is only as good as its components. For high-quality printing, a PDF file must contain high resolution images, appropriate fonts, etc.
- Ensure that your fonts are properly embedded in the PDF. Some font creators don’t allow their fonts to be embedded. If that is the case, you should convert all fonts to outlines/curves/paths. Most design programs, such as InDesign, require you to convert fonts to outlines before creating the PDF. (Please note that fonts can be a tricky subject. Give us a call if you have any questions about font use or how to convert fonts to outlines, and we can walk you through the process.)
- Ensure that your color values are appropriate for the desired output. In most cases, CMYK is standard, however, it could also be RGB. If CMYK is the right choice, some programs may allow you to convert everything to CMYK during PDF creation. However, it is recommended that you convert before output to avoid potential color changes when RGB images are converted to CMYK. If you have questions about color output, remember our printing experts are here to help!
- Because transparency can have unpredictable results in printable PDFs, always make sure you flatten (rasterize) the elements affected by the transparency.
- Ensure your PDF exports have a designated bleed if graphics are designed to print to the edge of the page. Elements that bleed should extend .125” outside the finished trim size.
- Elements that do not bleed should be .1875″ inside the finished trim size.
- Remember the page size should match the finished trim size.
- Proof and preflight before creating a PDF file to identify missing fonts, unlinked images, or other issues that could result in problems down the road.
- Use the appropriate PDF file settings. When in doubt, contact our print shop and we can recommend a file setting for your project.
Let us know if you have questions or need help creating print-ready PDFs. Remember, our printing experts are only a phone call or email away!