There are many channels that allow you to communicate with your customers. From direct mail to email and social media, the options have exploded. But not every customer prefers the same channels, and depending on the type of communication, customers might prefer different channels for each. Get the channel right, and you make it easy for customers to communicate and buy. Get it wrong, and customers can tune you out, even if yours is a product they want or need.
Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more. When that happens, you can look to specialty techniques and processes. Here are five design techniques for when you need something to knock your audience’s socks off.
When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter how well designed, logos need an update now and then. Color trends change. Design styles evolve, and businesses evolve, too. As a result, logos become outdated. If that’s you, maybe it’s time to consider a redesign.
Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where necessary and keep those customer relationships strong.