As you begin the process of designing your next marketing campaign, one very important factor that should always remain at the heart of it all is your message.
Ultimately, the best-looking print mailer or poster won’t mean anything to the consumer unless its has a clear and concise message.
When it comes to design, there is a fine line between the ordinary and extraordinary and that line is defined by the details.
Often times, the layout, color scheme, and imagery are all given great attention.
Have you ever considered what your design might look like through the eyes of a color blind person?
Unfortunately, not everyone can see all the beautiful colors the world has to offer.
In fact, color blindness “affects approximately 1 in 12 men (8%) and 1 in 200 women in the world.”
We are all well aware that we are in the midst of a data revolution.
Now, more than ever, marketers have the access to immense amounts of information about customers.
How they behave, their thoughts on particular issues — it all can become quite overwhelming.
Every day, we all feel pressure to be environmentally friendly.
We’re constantly told to “go green” and “save the trees.”
However, you may be surprised to know that tree farmers view going green very differently.
More and more businesses, both large and small, are realizing the importance of targeted mailing lists in their marketing campaigns.
It’s crucial to the company’s survival to be able to create niche marketing materials but more importantly, to be able to get those materials in the right hands.
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