Our client Speakeasy Coffee Company and CEO Nelson Floyd explains his deep fascination and commitment to roasting the finest coffee available. Nelson’s a master at his craft, and we highly recommend that you coffee lovers pick up a bag of Speakeasy’s custom roasted coffee and give it a try. We’d love to hear what you think!
Category: News
We’ve Come a LONG way!
As we grow ever closer to our 100th anniversary of continuous operation, it’s always fun to get a glimpse into our history!
This video from the National Museum of Industrial History in Bethlehem, PA explains how Otto Mergenthaler and his invention “The Linotype Machine” revolutionized the printing and publishing industries in the early part of last century.
PrintWorks was originally founded in 1924 as Bonekemper Typesetting in Lansdale, PA as an independent typesetting firm. The Bonekemper team ran three shifts typesetting newspapers, books and other documents for print companies in the northeast, and was the largest type house outside of a major city in North America at the time.
We had two of these machines until 2001 when our last hot type client, a greeting card company, ceased operations. We typeset thousands of lines of these hot metal slugs each year during the Christmas season until the technology was replaced by digital printing in the early 2000’s.
We’ve seen a lot of change through the years, and we have come a LONG way! We embrace change and understand that we must continually adapt to the ever changing needs of the marketplace.
Equipment and technology comes and goes but there is one thing that never waivers: our commitment to you, our customer. A simple commitment reflected in our mission statement:
We deliver creative Print & Marketing Solutions that make our clients successful. We keep our promises, provide creative solutions, and achieve our client’s goals.
Read more about our Mission, Vision and Values on our website: PrintWorks Values
In the meantime, enjoy learning a little about what makes our business so cool!
PrintWorks Book Drive Supporting Laurel Loft Nets 307 Books!
=&0=& commitment to giving back to the community and our philosophy of treating others as we desire to be treated is our =&1=& of operations (Matthew 7:12). Our employees collected 307 books to be sold at Laurel Loft, with the proceeds going directly to support the needs of the those suffering from domestic violence.
=&2=&, located Lansdale, PA. It is a boutique style shop that has a wide selection of clothing and shoes for the whole family, as well as jewelry, accessories and small household items. Proceeds from all sales go to support =&3=&.
=&3=& is dedicated to the vision of ending domestic violence in each life, home and community, first opened its doors in 1980 for the purpose of providing hotline and emergency shelter for victims of domestic violence. Now, more than three decades later, =&3=& has grown into a comprehensive domestic violence
agency, providing supportive and preventative services throughout Montgomery County.
Please join us in supporting =&6=&
Brochures: An Incredibly Effective Marketing Tool
Sometimes things become trends for a reason. Case in point: brochures. Brochures are still incredibly effective marketing tools. Why?
Because Brochures Have Versatility to Spare
Brochures are the perfect supplementary tool to give to someone to clue them into more information about your product or service WITHOUT having to rely on the internet. Did you just come across someone at a trade show or other event? Give them a brochure. Did you just have a walk-in that you weren’t expecting but don’t have time to dive into the deep details you need to make a sale? Give them a brochure.
Any good salesperson can tell you that the number one rule of marketing is “always be prepared,” and a brochure allows you to do precisely that.
Because It’s A Marketing Tool in More Ways Than One
Another one of the most important reasons why brochures are still incredibly effective comes down to the many ways in which they can be used beyond straight selling. Yes, this is a great way to give someone a big portion of information about your products or services… but a brochure also makes your contact information readily available. It works a lot like a business card that way, only going above and beyond what a business card can do on its own.
Because of The Power of the Hard Copy
Finally and perhaps most importantly, brochures are effective marketing tools for one reason above all others: they exist in the real world. They’re physical. People can hold them in their hands, or give them to friends and family members.
Customers prefer having something that they can hold rather than reading information from a company website. Some people even go so far as to print the information they want from your website so that they can digest it at their own pace (at the cost of their printer ink).
Nobody is saying that gorgeously designed websites aren’t exactly that – but a brochure is a perfect way to take all that information you already have and bring it into the realm of the physical. Not only that, but brochures and other types of print marketing will immediately allow you to stand out from competitors who have switched to primarily digital materials – another benefit that is too powerful to overlook.
These are just a few of the many reasons why brochures aren’t going away anytime soon. If you didn’t get to create as many brochures as you wanted to during the last year, 2018 would be an excellent time to start.
How to Spot a Cheap Logo Design
1 – It’s Overly Complex
2 – It Lacks Versatility
3 – It’s Derivative
4 – It’s Forgettable
5 – It’s the ‘Wrong’ Color
6 – It’s Brand-Inappropriate
•Balance
•Proximity
•Alignment
•Repetition
•Contrast
•Space
Leading Like a Pro
Creating a print project that pops takes more than having the best printer on the block. It also requires stellar design and text that is well thought-out and easy to read.
Have you ever wondered how those professionally designed print pieces look so incredibly clean-cut and crisp? To get that clean, easy-to-read look, professional designers make use of the big three in typography: leading, kerning, and tracking. Although all of them are important, leading can make or break a design.