Basically, any person who reached adulthood around year 2000 is considered a millennial.
Another less common title for this group would be Generation Y.
I’m a millennial and certainly proud to be one.
We’re now at the age where we’re making considerable changes in business and technology, but more specifically, marketing demographics.
Though millennials seem difficult to market to because of technology, there are now more opportunities and platforms to use than ever before.
Because of that, businesses are dramatically changing how they engage with their prospective and current customers, as many of them are millennials.
Yes, we are living in a world driven by mobile devices and social media outlets, but that makes marketing to millennials a more straightforward process than you might think.
You just have to go about it in the right way.
Relevancy is Key
With all the advances in technology, information is everywhere and millennials are eager sponges waiting to absorb the next bit of new information.
Understanding Generation Y and learning what they’re looking for is the key to staying relevant.
Sure, you can dive into social networking and use flashy gimmicks, but it will be useless unless you know what they’re after.
Do your research.
Find out what’s attracting them, what’s trending, or what’s up and coming and beat them at their own game!Try to answer their questions before they even ask them.
The more you know about millennials, the easier it will be to share information that appeals to them and encourages them to engage with you.
Print is Thriving
Don’t let the countless types of technology fool you into believing that print is no longer relevant.
It is still a very powerful marketing tool that can attract the millennial generation.
In my opinion, millennials are very receptive to design and traditional mediums even while technology is so prevalent.
Print is unique, it’s impactful, and it’s difficult to ignore.
Use it to your advantage and consider including digital marketing in the mix.
The two CAN be combined with something like a QR code or a CTA that drives traffic to your social media platforms.Think outside the box because that’s where millennial minds reside.
Personality Speaks Volumes
Millennials migrate towards businesses with personality.
Create a voice for your company that is fun and relatable.
Generation Y wants to feel as if they’re engaging with a person as opposed to a business.
That doesn’t mean you need to dumb it down!
Remember, these are the young entrepreneurs that are redefining economics and the workplace as we know it.
It’s a generation that is becoming more important every day.
Needless to say, if you haven’t made the necessary changes to market to them yet, I’d suggest you start.