If you’re looking to draw attention to you business and attract new customers, a marketing event can be a great way to accomplish just that.
No matter your industry, an event such as a trade show or conference can draw prospective customers to you who may not be familiar with your business.
These three simple objectives can help you pull off a successful event that generates new leads.
Make It Worth Their Time
Your first objective is to create an experience that will be worth leaving homes and/or offices for.
It’s one thing to get someone to open your direct mail material– they don’t have to go anywhere to open it!
Getting them to make the effort to visit your physical location is something much different, especially if they’ve never done it before.
Take a signing event at a bookstore for example.
Of course, the bookstore could have simply held a blowout sale to attract new customers.
But we all know that there is always a cheaper price to be found online — not worth it.
Having a famous author at the store?
Now, that gives people a reason to make time in their day to come.
And once all of those anxious and excited fans are in the store, then you can bombard them with sales and promotions to hopefully increase revenue.
Just offering discounted prices should never be the most enticing thing about your event.
Give them a good enough reason to attend.
Set a Goal
This objective isn’t new.
We should all know by now not to go into an event blind.
You must ask yourself: what are you trying to accomplish?
Is your goal to give a memorable experience in effort to increase existing customer satisfaction?
Are you attempting to reach a whole new market?
Take the time to narrow down what your goals are for having an event in the first place.
If you come unprepared, it will show through to your audience.
The goal that you establish at the outset will dictate every choice that you make thereafter.Capture Leads
As with all marketing events and campaigns, one of the main goals is to capture leads.
Even if you’re only trying to give back to your existing customer base, there’s a pretty high chance that one or two of them might bring some friends along.
Make sure that you’re taking advantage of that exposure by giving yourself a built-in opportunity to capture contact information in the most efficient way possible.
It could be something as simple as giving visitors the chance to win door prizes if they fill out a contact information survey.
Use these basic tips to create a memorable and successful marketing event for your business that people won’t want to miss.
If you continuously hold successful events, you will have a great chance of reaching new people and generating revenue for your business.
