The business world continues to adapt at an astonishing pace. Fifteen years ago, Blockbuster, Hollywood Video, and similar movie rental businesses dominated the market. Soon, however, Netflix arrived on the scene, and cable providers began offering on-demand movie options. The cost and inconvenience of having to stop at a store rather than just turning on the TV or computer meant that these once dominant businesses quickly began to lose ground. Now they’re all but obsolete.
What these major corporations can teach businesses of all sizes
There are two ways you could look at the fate of Blockbuster and similar companies. You could either worry yourself sick about your own place within your industry — or take action and learn from the mistakes these companies made. If you look closely at what happened to these corporations, it’s easy to see the importance of market research, innovation, and finding ways to make life easier for your customers.