Sara was excited. Her grandmother had just given her the recipe for her famous peanut butter cookies, and she could not wait to make them for her friends at school. She had never been much of a cook, but she figured that with the recipe she should be ok. After all, how hard could it be?

How To Pull Off A Successful Marketing Event
If you’re looking to draw attention to you business and attract new customers, a marketing event can be a great way to accomplish just that.
No matter your industry, an event such as a trade show or conference can draw prospective customers to you who may not be familiar with your business.

Are You Using Calls to Action Properly?
It is true that the larger goal of your marketing efforts probably involves spreading the word about the products or services you sell.
But this isn’t and shouldn’t be the only thing you’re trying to accomplish.
How Starting School is Just Like Starting a New Business
Imagine for a moment you’re the new kid at school. You arrive on the first day and take a few deep breaths before entering. Around you, kids are happily chatting and comparing notes from their summer breaks. From the rockers to the geeks, each and every group seeks to have a strong representation at the school. Each social group seems to have established its own social hierarchy, and everyone knows exactly where they fit and what role they play within the school community.
How to Ensure Everyone’s Needs Are Met
Imagine three friends walk into the local grocery store. They’re roommates in a nearby apartment building and are planning a fun get-together with their friends that night. The friends split up, each with a separate shopping list, and plan to meet up at the cash registers in half an hour.

Don’t Pass Up Trade Show Marketing
Like any business, you probably use a wide range of marketing materials in an attempt to spread your message far and wide.
Even though you rely heavily on the print techniques that have worked so well in the past, you’ve probably also branched out into the wonderful world of social media and digital marketing.