Sometimes business owners become ingrained with a laser-like focus on their business.
They swell with pride and boast about their newest and most exciting new product or service.
But unfortunately, this is a business-focused approach.
Display Your Core Values Through Marketing
The core values that you have chosen to represent your business play a vital role in almost every decision you make.
Many people fail to realize that those core values must play a large role in your marketing as well.
Are You Diluting Your Marketing Message?
As you begin the process of designing your next marketing campaign, one very important factor that should always remain at the heart of it all is your message.
Ultimately, the best-looking print mailer or poster won’t mean anything to the consumer unless its has a clear and concise message.
3 Easy Ways to Refine Your Typography
When it comes to design, there is a fine line between the ordinary and extraordinary and that line is defined by the details.
Often times, the layout, color scheme, and imagery are all given great attention.
Designing Print Materials with the Color Blind in Mind
Have you ever considered what your design might look like through the eyes of a color blind person?
Unfortunately, not everyone can see all the beautiful colors the world has to offer.
In fact, color blindness “affects approximately 1 in 12 men (8%) and 1 in 200 women in the world.”
How Consumer Data Can Create a Powerful Customer Experience
We are all well aware that we are in the midst of a data revolution.
Now, more than ever, marketers have the access to immense amounts of information about customers.
How they behave, their thoughts on particular issues — it all can become quite overwhelming.