When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever.
Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially. Many spam filters and firewalls block emails altogether.
Of all the elements of design, color is probably the most challenging to understand.
Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but in the way we perceive them.
In fast-moving and uncertain situations, communication can be a challenge.
While you may have been temporarily stalled by the dramatic changes of the last month, now is the right time to be proactive in your customer connections. Crisis communication specialists tell us that, in hard times, communicating early and often is crucial.
“Buckets” is a helpful term that describes grouping your customers into categories that reflect common wants, needs, and purchase motivators.
Please watch the following video to learn of the steps we’re taking to keep our staff and community safe during this trying time.
Thank you for hanging in there with us.
-The PrintWorks Family
To our Valued Customers and Vendor Partners,
Our hearts and prayers extend to all who have been affected by the COVID-19 outbreak.
The PrintWorks Team is focused on the health and wellbeing of our employees, customers and vendors. We strongly support the efforts of local health officials and government leaders working to contain the spread of the virus, and have implemented these precautions throughout our operation: