In fast-moving and uncertain situations, communication can be a challenge.
While you may have been temporarily stalled by the dramatic changes of the last month, now is the right time to be proactive in your customer connections. Crisis communication specialists tell us that, in hard times, communicating early and often is crucial.
“Buckets” is a helpful term that describes grouping your customers into categories that reflect common wants, needs, and purchase motivators.
Please watch the following video to learn of the steps we’re taking to keep our staff and community safe during this trying time.
Thank you for hanging in there with us.
-The PrintWorks Family
To our Valued Customers and Vendor Partners,
Our hearts and prayers extend to all who have been affected by the COVID-19 outbreak.
The PrintWorks Team is focused on the health and wellbeing of our employees, customers and vendors. We strongly support the efforts of local health officials and government leaders working to contain the spread of the virus, and have implemented these precautions throughout our operation:
Just what is a targeted touch campaign?
Well, is your company looking to make more money, while improving its bottom line? While it’s always important to acquire more customers, it’s additionally crucial to woo your existing ones. According to Bain & Company, a 5% increase in customer retention correlates with a 25% increase in profits or more.
In today’s competitive economy, data-driven, personalized marketing holds a powerful influence. However, is it necessary to your company’s overall goal? Isn’t it easier to mail generic offers at a lower cost, yielding the same results?