When it comes to successfully nurturing leads from your marketing efforts, we already know the importance of staying on top of email with potential clients.
Email is a great way to stay in touch with customers, reach out to them periodically to see if or when they’re ready to buy, and even just to send them up-to-date information about your company.
Sometimes business owners become ingrained with a laser-like focus on their business.
They swell with pride and boast about their newest and most exciting new product or service.
But unfortunately, this is a business-focused approach.
The core values that you have chosen to represent your business play a vital role in almost every decision you make.
Many people fail to realize that those core values must play a large role in your marketing as well.
As you begin the process of designing your next marketing campaign, one very important factor that should always remain at the heart of it all is your message.
Ultimately, the best-looking print mailer or poster won’t mean anything to the consumer unless its has a clear and concise message.
When it comes to design, there is a fine line between the ordinary and extraordinary and that line is defined by the details.
Often times, the layout, color scheme, and imagery are all given great attention.
Have you ever considered what your design might look like through the eyes of a color blind person?
Unfortunately, not everyone can see all the beautiful colors the world has to offer.
In fact, color blindness “affects approximately 1 in 12 men (8%) and 1 in 200 women in the world.”