The core concept of any marketing campaign is to connect with your target audience and clearly communicate your message.
In today’s world, there tends to be a divide between print and digital techniques.
In a time when we are bombarded with emails and digital marketing every day, mail can be used to recapture your audience and give your business a competitive edge.
Just like that excitement you feel when receiving handwritten notes or letters of encouragement, a well-timed postcard can be a great way to surprise your customers, while offering tips, coupons, or discounts to encourage their next purchase.
Marketers are told time and time again that to capture a lead, persistence is key.
But no one likes to be overloaded with marketing materials.
It’s overwhelming and off-putting.
Though quantity may be important in effort to keep your brand at the forefront of their minds, contacting perspective clients too often can give the wrong perception of your company.