Basically, any person who reached adulthood around year 2000 is considered a millennial.
Another less common title for this group would be Generation Y.
I’m a millennial and certainly proud to be one.
Focusing on Quality AND Quantity to Capture Leads
Marketers are told time and time again that to capture a lead, persistence is key.
But no one likes to be overloaded with marketing materials.
It’s overwhelming and off-putting.
Though quantity may be important in effort to keep your brand at the forefront of their minds, contacting perspective clients too often can give the wrong perception of your company.
Is It Time For Your Business To Rebrand?
How often are we told that our brand is essentially everything in the business world?
It’s usually the very first encounter that most customers will have with your business.
And when trying to establish a solid relationship with those people, your brand is your main connection to them.
How to Design Direct Mail That Sells
If it sells, than it must be creative.
David Ogilvy, a legendary designer and author, says that is the very first rule for designing direct mail.
But how do you know what sells?
Here are 5 tips to keep in mind when you design your next direct mail marketing piece to improve it’s chances of success.
How to Choose the Right Paper for your Print Project
The right paper truly can make a huge difference in any project.
After taking the time to create a beautifully designed file and getting it ready for print, you want to make sure you don’t ruin it by choosing the wrong paper.
Get Real With Behind-The-Scenes Marketing
One of the most important objectives of a marketing campaign has nothing to do with selling your product or service.
Though those things are very important, it is also just as important to sell yourself as a company.