If it sells, than it must be creative.
David Ogilvy, a legendary designer and author, says that is the very first rule for designing direct mail.
But how do you know what sells?
Here are 5 tips to keep in mind when you design your next direct mail marketing piece to improve it’s chances of success.
The right paper truly can make a huge difference in any project.
After taking the time to create a beautifully designed file and getting it ready for print, you want to make sure you don’t ruin it by choosing the wrong paper.
One of the most important objectives of a marketing campaign has nothing to do with selling your product or service.
Though those things are very important, it is also just as important to sell yourself as a company.
Too many marketers look at the marketing content they’re creating as “one and done.”
You end up spending a large amount of money to design the right print mailer to send it to all the important people on your list, but then never think about it again, right?
Do you ever reflect back on your day and feel as though you were extremely busy but at the same time, can’t seem to narrow down what you actually accomplished?
As days turn into weeks and weeks into months, you often feel exhausted, but have no real accomplishments to show for your efforts.
Customer engagement has always been one of the primary contributing factors when it comes to strengthening a brand or growing a business, but this is especially true in an era where social media rules the day.