In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, then, that QR Codes are on the rise.
5 Simple Marketing Strategies for the 2020 Holiday Season
If you are like many people, you may be wondering about the best way to celebrate the holidays this season.
As the world grapples with COVID-19, everyone will be making adjustments. This includes families, businesses, and even brands.
Unique Fold Options for Your Marketing Masterpiece
Looking to add some finishing flair to your next marketing piece? Unique, eye-catching folds offer so much room to flex your creativity! When creating your next marketing piece, here are some fun and unique fold options for your marketing masterpiece:
Build Connections with Generation Z
Snag Younger Customers: How to Build Connections with Generation Z
With the oldest of Generation Z graduating college and entering the workforce, it’s time to set your sights on this powerful consumer demographic.
Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen Z is actually very nimble, engaged, and unique.
Why Direct Mail Postcards are Worth Every Penny
Although postcards are one of today’s beloved print pieces, they had a humble beginning. Direct Mail Postcards followed a little later.
The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. By 1861, the US Congress allowed privately printed cards, weighing one ounce or under, to be sent through the mail. That year, John P. Charlton copyrighted the first postcard, and by 1901 postcards were a regular part of mailed communication.
How to Make Any Product Fascinating
It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. If you have a “boring” product, there’s no excuse for boring product marketing in your strategy.