Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the mailbox, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on those opportunities, too?
Have you ever wondered how lion tamers keep wild cats nearly three times their size at bay?
While methods have evolved over the years, traditionally lions were subdued by three tools: a whip, a stool, and a handful of tasty snacks. While the whip or snacks make sense, perhaps you wonder why a stool was used (instead of a sword or a flame, for example)?
PrintWorks commitment to giving back to the community and our philosophy of treating others as we desire to be treated is our Golden Rule of operations (Matthew 7:12). Our employees collected 307 books to be sold at Laurel Loft, with the proceeds going directly to support the needs of the those suffering from domestic violence.
Sometimes things become trends for a reason. Case in point: brochures. Brochures are still incredibly effective marketing tools. Why?
Because Brochures Have Versatility to Spare
Brochures are the perfect supplementary tool to give to someone to clue them into more information about your product or service WITHOUT having to rely on the internet. Did you just come across someone at a trade show or other event? Give them a brochure. Did you just have a walk-in that you weren’t expecting but don’t have time to dive into the deep details you need to make a sale? Give them a brochure.
Creating a print project that pops takes more than having the best printer on the block. It also requires stellar design and text that is well thought-out and easy to read.
Have you ever wondered how those professionally designed print pieces look so incredibly clean-cut and crisp? To get that clean, easy-to-read look, professional designers make use of the big three in typography: leading, kerning, and tracking. Although all of them are important, leading can make or break a design.