When it comes to design, there is a fine line between the ordinary and extraordinary and that line is defined by the details.
Often times, the layout, color scheme, and imagery are all given great attention.
Designing Print Materials with the Color Blind in Mind
Have you ever considered what your design might look like through the eyes of a color blind person?
Unfortunately, not everyone can see all the beautiful colors the world has to offer.
In fact, color blindness “affects approximately 1 in 12 men (8%) and 1 in 200 women in the world.”
How Consumer Data Can Create a Powerful Customer Experience
We are all well aware that we are in the midst of a data revolution.
Now, more than ever, marketers have the access to immense amounts of information about customers.
How they behave, their thoughts on particular issues — it all can become quite overwhelming.
Print More and Save the Trees
Every day, we all feel pressure to be environmentally friendly.
We’re constantly told to “go green” and “save the trees.”
However, you may be surprised to know that tree farmers view going green very differently.
How To Use Targeted Mailing Lists To Maximize Your Return
More and more businesses, both large and small, are realizing the importance of targeted mailing lists in their marketing campaigns.
It’s crucial to the company’s survival to be able to create niche marketing materials but more importantly, to be able to get those materials in the right hands.
How to Master Multi-Channel Communications in Your Next Campaign
The core concept of any marketing campaign is to connect with your target audience and clearly communicate your message.
In today’s world, there tends to be a divide between print and digital techniques.