Just what is a targeted touch campaign?
Well, is your company looking to make more money, while improving its bottom line? While it’s always important to acquire more customers, it’s additionally crucial to woo your existing ones. According to Bain & Company, a 5% increase in customer retention correlates with a 25% increase in profits or more.
In today’s competitive economy, data-driven, personalized marketing holds a powerful influence. However, is it necessary to your company’s overall goal? Isn’t it easier to mail generic offers at a lower cost, yielding the same results?
For our next Client Spotlight, I took a trip to Fort Washington to visit the office of Starfield & Smith, PC, Attorneys at Law. Upon stepping into the office, I was greeted with warmth and professionalism, which has fostered the long and strong partnership between PrintWorks and their firm. We have had the honor of working closely with the firm since their inception. Marty designed the iconic logo, and we’ve handled all printing materials from smaller giveaways to phone wallets and letterhead.
December’s Recipe of the Month is certainly special: Gingerbread Cookies! A treat with a scent that fills the entire home with peaceful nostalgia. Perfect for glasses of milk, as well as a creamer for your coffee.
Last week, the PrintWorks team accepted an invite to the Delaware Valley Legal Expo & CLE Symposium in King of Prussia. Our participation afforded us the ability to introduce our unique service offerings to law firms seeking assistance with their marketing and printing needs.
Ah, November. Families fend off the chilly breeze with warm mugs of apple cider and big scarves. November also means it’s time for Thanksgiving, which means gatherings galore.
Nothing spells out Thanksgiving dinner quite like desert. Let’s be honest, pies and cakes and coffees are major contenders for our attention at turkey dinner. With that in mind, we want to share our rendition of a Thanksgiving classic: Pumpkin Pie!