The use of stock art and stock photography can be a great way to save your business time and money when creating direct mail advertisements, promotional materials, adding imagery to your website, etc. Here are a few tips to consider when using stock art:
- Purchase the image and avoid saving a watermark version. To discourage illegal usage, stock art websites often place a watermark image on unpurchased art. If a watermark appears on your image, that’s an obvious sign that you did not purchase the imagery.
- Don’t cut corners on resolution size because it’s cheaper. Ensure the resolution is adequate for the project in which you will be using the image. If you can’t afford a photo that meets your size requirements, find a new photo.
- Be creative with imagery to represent your business. For example, a computer company should expand beyond product photos only and use real-life imagery of people using computers.
- Avoid using stock photos when you could easily photograph something yourself, or use more realistic imagery, such as photos of your employees, your office, your products, etc.
- Always use photos that reinforce your message and have a connection to your text or product information.
- Ensure your stock art is timely and not outdated. Watch for clothing, haircuts, technology, vehicles, etc. that could suggest the photo is dated.
If you’re ever in doubt about a stock art decision, give us a call. Our team of creative experts is here to offer advice and/or help you find the perfect imagery.