Here’s your marketing truth for the day:
Branding is one of the most powerful weapons you have in your quest to attract the widest possible audience and differentiate yourself from your competitors in a meaningful way.
There’s something about high school that inspires loyalty for decades after graduation. For an outsider looking in, it can be difficult to understand why people care so much about their past high school experiences. Whether it’s journeying hundreds of miles for a high school reunion or feeling offended when someone insults the old sports hero, high school loyalties run deep for many people.
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