With the imminent release of Facebook’s Reactions, it’s important for marketers to consider a change in their approach to social media marketing. With this new ability to choose “like,” “love,” “haha,” “yay,” “wow,” “sad,” or “angry” as a response to a post, many elements will change in conjunction to the type of post and the emotional response it elicits. Here are some of those elements that are bound to change once Facebook launches this “like” button extension.
If your marketing campaign is all about telling a story (and make no mistake, it most certainly is), the most important quality that story can have is a sense of desire. When you really stop to think about it, marketing is similar to almost every other medium in that regard. If your story took the form of a movie, desire would be the need for your audience to stay right where they were and not even think about getting up for popcorn. If you were writing a novel, desire would be the absolute need of the reader to turn the page and find out what happened next.