Marketers are told time and time again that to capture a lead, persistence is key.
But no one likes to be overloaded with marketing materials.
It’s overwhelming and off-putting.
Though quantity may be important in effort to keep your brand at the forefront of their minds, contacting perspective clients too often can give the wrong perception of your company.
That’s why the balance between the two is crucial.
Our Best Friend and Worst Enemy: Google
Since Panda in 2011, we have seen a number of big changes to Google’s algorithm.
Low-quality, unresponsive sites are being ignored and replaced by the sites Google deems relevant and up-to-date.
The need to produce quality content at a consistent rate has never been more important. Continue reading...