Businesses are constantly evolving. You develop new products and launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way. This includes updating your company brochure.
Tag: #morethanjustprint
The Essential Five-Point Marketing Checklist
Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point marketing checklist is a handy resource to have in your back pocket. Use all five “checks” with every campaign, every time, and you’ll get outstanding results.
Why Direct Mail Marketing is a Brilliant Investment
When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever.
Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially. Many spam filters and firewalls block emails altogether.
Pack Extra Meaning into Your Message with Strategic Color Combinations
Of all the elements of design, color is probably the most challenging to understand.
Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but in the way we perceive them.
5 Buckets that Help Your Marketing
“Buckets” is a helpful term that describes grouping your customers into categories that reflect common wants, needs, and purchase motivators.
Incorporating Marketing Personalization to Boost Results
In today’s competitive economy, data-driven, personalized marketing holds a powerful influence. However, is it necessary to your company’s overall goal? Isn’t it easier to mail generic offers at a lower cost, yielding the same results?