Last week, the PrintWorks team accepted an invite to the Delaware Valley Legal Expo & CLE Symposium in King of Prussia. Our participation afforded us the ability to introduce our unique service offerings to law firms seeking assistance with their marketing and printing needs.
It’s usually the very first encounter that most customers will have with your business.
And when trying to establish a solid relationship with those people, your brand is your main connection to them.
We get it, changing your brand is a hard decision to make when you think about how much time, money, and effort goes into the process.
But it could be your best chance to re-organize, re-group, and start fresh.
Chances are you have already thought about rebranding otherwise this article wouldn’t be of interest to you.
So here are some signs to perhaps prove yourself right and confirm that it may be time to change your brand.
You’re not up with the times
Obviously a lot can happen in a decade.
In the past 10 years, the world has seen incredible advancement with the smartphone, social media, e-commerce, and so much more!
If you are unable to say to yourself “Yes, I have updated by brand at least once during this period of time,” then there’s your first sign.
You don’t want an out-of-date and old brand!
Relying on the same logo and marketing approach from Bush’s second term will most likely land you right back there anyway.
You’re no longer reaching your target audience
The inevitable fact is that at some point in time, a business that has been operating for years will need to deal with a target market that, in a sense, “ages out” of what first attracted them to their business.
Even some of the most successful brands in history like Pepsi or Microsoft have had to deal with the same problem.
If your sales are starting to stagnate despite your best efforts or your audience is no longer excited about your business the way they used it be, it may be time to rethink your brand and who your target audience is.
If your main audience has gone away, a change to your brand is a great way to attract the attention of a new market of people in one bold and striking move.
Your vision shouldn’t change
When updating or changing your brand, you should adherence to the values you once established and maintain.
It’s important to remember that
It’s an opportunity!
It’s a chance to throw out the old and make room for the new, ready to market to a new target audience and impact their lives with your products or services in a much more organic and dynamic way.