Last week, the PrintWorks team accepted an invite to the Delaware Valley Legal Expo & CLE Symposium in King of Prussia. Our participation afforded us the ability to introduce our unique service offerings to law firms seeking assistance with their marketing and printing needs.
The most famous quote by cultural anthropologist Margaret Mead is
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
Dreams4Kids is this kind of forward-thinking small group, and its success is directly linked to its marketing campaigns. While Margaret Mead’s quote bears remembering, it is also true that the engine that drives such successful enterprises is marketing, and with non-profits, donors are the spark that runs the engine.
Marketing through email has been around for quite a while now. It is basically the online version of a direct mail letter–the electronic counterpart to postal letters, fliers, and brochures that have been used and are still being used so successfully. Combining your print marketing with your email marketing just makes sense.
Some of the advantages email marketing has are obvious. Emails are fast and cheap. They can deliver your message almost immediately at almost no cost, and have literally no negative environmental impact. That is quite a bargain. But there are some less obvious benefits, too. With email, you can track whether your mail is getting opened or not. That is valuable information for any marketing campaign. After all, the trick is still getting your message opened and read. If you can determine which messages are getting opened, you have a head start in adjusting the campaign.
What actually works?
How does a non-profit like Dreams4Kids successfully market using email? They follow some easy guidelines that any small business can employ.