Looking to add some finishing flair to your next marketing piece? Unique, eye-catching folds offer so much room to flex your creativity! When creating your next marketing piece, here are some fun and unique fold options for your marketing masterpiece:
Sliding Message Sleeve Mailers
To fuel engagement with your prospects, try a die-cut envelope that peeks through to a sleeve mailer inside.
Upon first glance, readers see one message or image. But when they slip the inner card out of the envelope, a brilliant reveal appears from the back panel.
Accordion folds are great because they fold down small but hold a great deal of information.
These folds resemble the letter “Z” and zig-zag back and forth, dividing a page into thirds (or even sixths!). Use them for brochures, mini-booklets, or sticker-sealed mailers. The average accordion-folded sheet includes two folds and six panels of design space (front and back). Make the most of your real estate with this flexible, engaging design.
Poster Folds with a Zip Strip
Looking to send something large in a pocket-sized package?
Try a zip strip opener with an inner package that unfolds to a unique shape or size. Whether the folded section is wide and narrow or opens as an iron-cross brochure, this small package blooms bright for a big, memorable impact.
Rolls folds consist of four or more panels that roll into each other.
Also known as a barrel fold, this option is perfect when you have a considerable amount of content but you need to keep the finished product as compact as possible. Roll folds also spark curiosity and depth as you reveal a new message or theme with each opening panel.
Like intricate origami, exotic folds are non-standard, completely unique folds created to a designer’s specifications.
Though they can be expensive, exotic folds allow you to stretch the limits in unforgettable ways. From a flower-petaled postcard to a custom-printed folding box, these highly tailored pieces will give your media a fancy, luxurious edge.
When you want to add extra dimension to your booklet or brochure, go 3D with a die-cut and fold technique that creates a pop-up feature from within.
Pop-up pieces should instantly pique customer interest with a direct focus on the product or service you are promoting. Examples might include:
- A performing arts invitation that reveals a pop-out “stage” once the card is unfolded
- A fold-over mailer or brochure designed to look like a briefcase, which springs open to deliver your unforgettable offer
- An architect’s brochure that brings to life a 3D city skyline, with revitalized storefronts in the center
A Shape That Tells Your Story
No matter what fold or design you choose, remember your story should play the starring role.
Choose a focused narrative and weave it through your imagery, tabs, pullouts, pop-up text, or brochure copy. From fun folds to creative exterior packaging, great designs will blend all these elements to share your clever, cohesive story.
Want to go a cut above the competition? Leverage your printed piece’s shape to add character or dimension people just won’t forget by including some unique fold options!
Check out FoldFactory’s Super Cool Folds for visuals of creative and unique folding ideas.
Need some other inspiration? Check out our article from May entitled “Three Tips to Boost the Cool Factor”!